The Brick Pembroke reopened its doors at the West End Mall on April 14. Cutting the ribbon, from left, are Pembroke Mayor Mike Lemay, Co-owners Matt and Patti Bailey, and Renfrew-Nipissing-Pembroke MPP John Yakabuski. (Photo by Patricia Leboeuf, Petawawa Post)


The Brick re-opens in new location

By Patricia Leboeuf

Posted on May 3, 2018


The Brick Pembroke has reopened its doors in a new, larger location.

Still located in the West End Mall, the furniture store now boasts an additional 6,000 square feet to better serve its customers. Not only is the showroom filled with more furniture, home decor, and electronics, but its warehouse can also hold more stock, allowing clients to take home their items the day they purchase them.

“We can carry more product so we can show our clientele a lot more,” said Co-Owner Patti Bailey.

“We can actually keep more product on hand,” echoed Co-Owner Matt Bailey.

After over 11 years in business locally, the Brick location has grown into the largest franchise in terms of delivered sales; a feat that both co-owners are proud of.

Moving into a bigger space was something that the Bailey’s have been considering for a few years, so when the opportunity arose, they embraced the opportunity for growth.

This move isn’t only beneficial to The Brick’s clients; the West End Mall is looking to revamp into more of a box-front plaza. Placing The Brick at the forefront will help the mall achieve this new vision.

While the grand reopening was held on April 14, it took considerable effort on the part of the approximately 20 employees to make the transition.

“We are so proud of the team we have,” said Bailey.

As part of the grand reopening event, The Brick held countless sales, a BBQ and a beach ball drop with prizes, as well as the traditional ribbon cutting ceremony.

“This new location is very impressive and it’s going to be great for the city of Pembroke,” said Renfrew-Nipissing-Pembroke MPP John Yakabuski. Both he and Pembroke Mayor Mike LeMay were pleased to see the how the store is prospering and contributing to the local economy.

”Having The Brick not only remain in the city but open a larger store is fabulous,” said LeMay. “It just adds to the community.”